As a business owner, you want your site to show up in results when it’s highly relevant to the user. But before that, let me make you familiar with digital marketing, Seo, and related terms. In fact, there is a certain amount of value in simply appearing in search results for terms directly related to your business. Many businesses assume that they don’t need to worry about keyword research. They think they know what terms people use to find what they sell, and they also assume that Google understands the content on their website. This is incorrect on all counts. Linking that does not fulfill the reader's needs should be left and you should only focus on providing the readers with relevant and related data.